The annual 529 Distribution Analysis Report provides actionable guidance on how to increase usage of 529 products in the adviser-sold, employer-sold and direct-sold channels. This report sheds light on education savings distribution by incorporating data from a deep, proprietary survey of financial advisers. The report draws on insights from interviews with both advisers and broker-dealer home-office product executives who support and lead fleets of financial advisers.
Recently incorporated into the report is more extensive analysis that compares present year results to prior year's adviser surveys fielded through 2009. This historic perspective allows us to analyze whether advisers are “getting the message” and thus better determine what advisers require to increase usage from a legislative, product, marketing and distribution perspective. Additionally, data from proprietary surveys of PLANSPONSOR and PLANADVISER readers is incorporated to round out and balance consumer perspective. The final section examines the key components of a strategic distribution roadmap to re-engage current distribution channels and to expand into new channels.