The annual 529 Industry Analysis report is the only dedicated 529 source in the marketplace that explains how to get more families to save with your 529 plan from the perspective of product, marketing and distribution. The main purpose of this report is to provide college savings industry participants with a qualitative and quantitative analysis of key trends that we believe will drive industry growth over the next five years. Along the way, this reports tackles the sizable task of outlining actionable steps to help product providers restructure their products, marketing, and distribution to better align with the demands of investors, employers, and advisers, and, thus, improve growth rates of both their plans and the industry.
The report is built from results of a proprietary survey that utilizes a choice model method that maps the target market into three categories: 529 users, non-529 college savers and non-savers. This approach provides firms with legislative, product, marketing and distribution strategies to convert non-college savers to college savers, college savers to 529 users and 529 users to 529 power users. Respondents to the survey include 1,000+ U.S. households with children under the age of 18.