Investor Preferences Are the Signal in the Fund Flow Noise
Flowspring Research | October 2020

There may be no industry more inundated with data than asset management, yet asset managers struggle to draw insight from the data available to them. Investor preferences may be the most important measure given their impact on every facet of the business.

In the October 2020 Flowspring research paper, Investor Preferences Are the Signal in Fund Flow Noise, we investigate how asset managers measure investor preferences and discover that a more rigorous statistical approach could yield significant financial benefits for asset managers.

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Flowspring, the industry-leading competitive intelligence and analytics platform, delivers actionable analysis and forward-looking intelligence that allows firms to better understand their competition, investor preferences, and the market for their product.

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